Introduction
TikTok may have started with dances and viral trends, but it’s now one of Malaysia’s fastest-growing e-commerce platforms. During the Ramadan-Raya 2025 campaigns, sellers across fashion, beauty, and food saw up to 9x order growth. On top of that, Malaysian businesses recorded over 100% year-on-year sales growth on TikTok Shop, compared to the same festive period last year.
These days, it’s not just about what you sell or who you are as a seller. It’s about how fast you can get that parcel to the buyer’s doorstep. Shoppers expect fast delivery, and they won’t hesitate to cancel, request a refund, or leave a 1-star review when things arrive late.
So if you want to succeed on TikTok Shop, the key is simple: speed up your delivery and raise your Shop Performance Score (SPS).
1. “Fast delivery! Didn’t expect it to come next day 😍”
Did you know TikTok Shop’s algorithm rewards sellers who ship fast. The faster you fulfil, the higher your SPS; a critical score that influences where and how often your shop appears on the app.
With high SPS, you get priority placement in:
✔ TikTok search results
✔ “Preferred Seller” and “Fast Shipping” badges
✔ Promotional carousels and curated campaigns
Badges aren’t just there for show. They build trust and boost clicks, and it all begins with fast, reliable fulfilment.
Meeting TikTok Shop’s fulfilment standards helps maintain a high SPS, which affects how often your shop appears on the platform. Late or missed shipments can lower your SPS and reduce your chances of getting featured or earning badges.
2. “All items received safely and in good condition. Trusted seller!”
Speed affects satisfaction. And on TikTok Shop, buyers don’t just leave reviews about your product… they rate the entire experience: Was it shipped fast? Was it packed well? Was it easy to track?
Even if you’re selling affordable everyday items, a smooth and fast delivery helps convert one-time buyers into repeat customers.
3. “Parcel arrived late. I will buy from another shop!”
TikTok drives a lot of impulse buys, and that’s great for business, right? But when fulfillment is slow, buyer’s remorse kicks in, leading to higher chances of order cancellations, refunds, and return requests.
This hurts your reputation and wastes precious time. On the other hand, fast shipping reduces disputes, preserves your seller standing, and gives you more time to focus on growth, not complaint management.
4. “I am a repeat customer. 5 stars for delivery!”
Speedy delivery builds long-term credibility with every parcel; one good experience leads to more orders, higher ratings, and a stronger profile. Fast delivery increases buyer confidence, improves conversion rate, and lowers the need for heavy ads or promos (thereby lowering your marketing costs in the long run)!
That’s Why Your Courier Partner Matters
TikTok’s algorithm favours consistency, but maintaining consistent fulfilment is tough without the right logistics support. You can avoid common issues like:
❌ Delays during peak periods
❌ Lost or misrouted parcels
❌ Packaging errors that lead to returns
❌ Failed deliveries that bring down SPS
All these issues can snowball into lower visibility, fewer sales, and poor customer perception. On the bright side, fast fulfillment is easier when you have a logistics partner you can count on, especially during peak seasons or when your product goes viral on TikTok!
Pos Malaysia Makes TikTok Fulfilment Smoother and Smarter
As a Pos Malaysia contract partner, you get the tools and support to deliver fast and win more on TikTok because we understand what it takes to grow your business, and we're here to support you every step of the way:
1. A dedicated Account Manager
Don’t get bogged down by operational issues. Let your dedicated AccountManager help you.
2. FREE* nationwide parcel pickups
No need to waste time on drop-offs. We’ll come straight to you, even in smallertowns!
3. FREE* packaging materials
Save cost on packing materials with FREE* supplies from Pos Malaysia.
4. Nationwide reach
Trusted by thousands of SMEs and e-commerce sellers, nobody knows the ins andouts of Malaysia like we do.
5. Real time tracking with proof of delivery
Keep customers informed and reduce disputes
Fast Delivery Is No Longer Just a Perk. It’s a Strategy.
In the world of TikTok Shop, speed sells. Whether you’re a small home-based seller or scaling up your e-commerce game, fast, reliable delivery can make all the difference, from getting discovered to securing glowing reviews.
Are you ready to boost your TikTok sales with faster fulfilment? Become a Pos Malaysia contract partner today and get your first pickups free.
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